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PRIVACY POLICY

SMART COLORS™ by Tetrachrom, Inc.
Last updated: February 17,2026

At Tetrachrom, Inc., the provider of the SMART COLORS™ platform, we care about how information is handled—just as we care about color, perception, and creative expression. This Privacy Policy explains how we collect, use, and protect personal data when you visit our website or interact with our content, tools, and communications (together, the “Services”).

1. What Information We Collect

Information You Choose to Share
You may share personal data with us when you:

  • Contact us through our website
  • Subscribe to newsletters or updates
  • Register for events, releases, or creative projects

This information may include your name, email address, and any details you choose to provide.

Information Collected Automatically

When you explore the Services, we may collect:

  • Device and browser information
  • IP address and general location data
  • Pages viewed, interactions, and usage patterns

This data helps us understand how people experience SMART COLORS™ and how we can improve it.

Information from Trusted Partners

We may receive limited information from service providers (such as analytics or communication platforms) that help us operate and refine the Services.

2. How We Use Information

We use personal data to:

  • Operate and improve the Services
  • Share updates, projects, insights, and events
  • Respond to inquiries and collaborations
  • Understand how the Services are used and experienced
  • Maintain security and prevent misuse

We only use personal data for purposes that are consistent with this Policy or to which you have consented.

3. When We Share Information

We do not sell personal data.

We may share information:

  • With service providers who help us run the Services (under confidentiality obligations)
  • When required by law or to protect the integrity of the Services
  • In connection with a merger, restructuring, or transfer of assets
  • When you explicitly choose to share information or give consent

4. Cookies & Experience Technologies

Essential Cookies

Some cookies are necessary for the website to function properly. These are automatically enabled.

With your permission, we may use optional cookies to:

  • Remember preferences
  • Understand how visitors engage with the site
  • Improve performance and usability

You can manage cookies through your browser or consent settings.

5. Third-Party Features

Some features are provided by third parties. These services may collect information according to their own privacy policies. SMART COLORS™ is not responsible for third-party practices, but we encourage thoughtful review before engaging.

6. Children & Young Users

SMART COLORS™ is designed for a general audience and is not intended for children under 18. We do not knowingly collect personal data from minors.

7. Your Rights & Choices

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Request corrections or updates
  • Ask that we delete your information
  • Object to or limit certain uses of your data

If you are in the European Economic Area or UK, you also have the right to lodge a complaint with your local data-protection authority.

To exercise any of these rights, contact us using the information below.

8. Legal Grounds (EEA / UK)

Where applicable, we process personal data based on:

  • Your consent
  • Performance of a contract
  • Legal obligations
  • Legitimate interests, such as operating and evolving SMART COLORS™, balanced against your rights

9. How We Protect Information

We use reasonable technical, organizational, and administrative safeguards to protect personal data. While no system is perfectly secure, we are intentional about minimizing risk and respecting trust.

10. How Long We Keep Information

We retain personal data only for as long as needed to:

  • Fulfill the purposes described in this Policy
  • Meet legal or operational requirements

When data is no longer needed, it is securely deleted or anonymized.

11. A Note on Online Communications

Information sent through the website or by email may not be secure and is shared at your own risk. Please avoid sending sensitive or confidential information through unsecured channels.

12. Changes to This Policy

As SMART COLORS™ evolves, this Privacy Policy may change. Updates will be posted here with a revised “Last Updated” date.

13. Contact Us

If you have questions, ideas, or concerns about privacy, reach out:

Privacy Team
Tetrachrom, Inc. (d/b/a SMART COLORS™)
32742 Camaron Dana Point, CA 92629
Email: privacy@tetrachrom.ai